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When You Hear Patagonia, You Probably Think About Clothing; And That Is Utterly Wrong.

Here You Have 7 Myths & The True Facts You Should Know About The Real Patagonia.

Ricky Lanusse
4 min readOct 20, 2022
The Real Patagonia by Esencia.Patagonia

Recently, Yvon Chouinard, founder and majority owner of Patagonia, dominated the headlines by donating almost all his wealth at once in a world-changing investment in climate action.

But no one headline spoke about the real Patagonia and its true meaning.

Here you have 7 Myths and The True Facts that you should know about the Real Patagonia:

1- Patagonia is not a Brand. Or a Country. Or a Mountain.

A Region, not a Brand.

Patagonia is a large geographical region that encompasses the southern end of South America as part of two countries: Argentina and Chile.

And it is one large and wide region.

Draw a straight line from Yosemite National Park to the border between Canada and Alaska. That is how long Patagonia is.

Wide-wise, it is subdivided into two areas:

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Ricky Lanusse
Ricky Lanusse

Written by Ricky Lanusse

Patagonian skipping stones professional. Antarctic sapiens 🇦🇶 on https://rickylanusse.substack.com/

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