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The Dark Side Of Self-Improvement: How The Industry Preys On Your Misery And Vulnerability

The Paradox of the Self-Improvement Industry

Ricky Lanusse
5 min readMar 6, 2023
Photo by Zachary Kadolph on Unsplash
  • What if Costa Rica invested all its Quality Domestic Product money in Self-Improving?

All that money would equal the 60 billion dollars this industry is valued at.

  • Is it wise to risk investing all your money in the promise of becoming a better self and reaching your full potential?

People always say that investing in yourself is the best investment one can make.

  • Terms and Conditions (that nobody reads):

The Self-Improvement Industry (self-help books, personal coaching, online courses) preys on your misery and vulnerability, promising a quick fix to your problems. But in reality is often nothing more than a dopamine hit that fades away quickly, leaving you feeling even more lost and hopeless, with the false belief that you can change your life.

Bottom line: the self-improvement industry is not as innocent as it seems.

The Misery Business

Self-improvement thrives on desperation. It tells you (with a smile and a cup of chai tea) that you are not good enough and need to change to be happy. There is constant

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Ricky Lanusse
Ricky Lanusse

Written by Ricky Lanusse

Patagonian skipping stones professional. Antarctic sapiens 🇦🇶 on https://rickylanusse.substack.com/

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