Sure, Luca.

The challenge for Patagonia, like many other companies, is navigating the tension between the pursuit of sustainability and the realities of running a global business. No one expects perfection, but when a brand positions itself as a leader in environmental responsibility, scrutiny is inevitable. It’s not about shaming them for their shortcomings but encouraging them to be transparent about those gaps. Real leadership embraces vulnerability, and Patagonia is more than capable of setting a genuine example.

Southern winds from Patagonia,

Ricky