Michel,

You make a great point about the power imbalance between companies and consumers. The manipulation through misinformation and relentless advertising is undeniable. Companies have long been using that leverage to shape public behavior, as we saw with Big Tobacco and now with fossil fuels. But as you said, consumers aren’t off the hook. We’re still part of the equation, and while our individual efforts may seem small, collectively, they hold immense power in pushing back. It’s not an equal footing, but that doesn’t mean we’re powerless.

Southern winds from Patagonia,

Ricky