It’s true that some will always cling to disbelief, no matter the evidence, my friend. But we’re not just talking about photos or videos — we’re talking about undeniable, visible changes happening in real-time. The Arctic’s transformation will be so stark that no one will be able to ignore it, regardless of where they stand. Climate denial may persist, but it will be harder and harder to maintain in the face of this unfolding reality.

Wishing you always the best from Patagonia,

Ricky