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5 Facts About The Real Patagonia That You Probably Didn’t Know

Ricky Lanusse
4 min readFeb 20, 2023
Photo by Andrea Leopardi on Unsplash

A few months ago, Yvon Chouinard, founder and majority owner of Patagonia, dominated the headlines by donating almost all his wealth at once in a world-changing investment in climate action.

Patagonia is, first and foremost, the name of a region of Argentina and Chile; then, a globally recognized brand adopted it. But no one headline spoke about the real Patagonia and its true meaning.

The problem is that Patagonia, as the clothing company, became the product, like Gillette is the razor or Ziploc the sealed plastic bags. And the region lost part of its meaning.

To support this, I went to answerthepublic.com and typed Patagonia.

These are the Top questions by modifier:

  1. When is the Patagonia sale?
  2. What Patagonia stands for?
  3. Can Patagonia jackets be washed?
  4. Are Patagonia jackets warm?
  5. Where is Patagonia located?
  6. How did Patagonia start?
  7. Who owns Patagonia?
  8. Will Patagonia have a Black Friday sale?
  9. Why is Patagonia a good brand?
  10. Which Patagonia duffle is carry-on size?

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Ricky Lanusse
Ricky Lanusse

Written by Ricky Lanusse

Patagonian skipping stones professional. Antarctic sapiens 🇦🇶 on https://rickylanusse.substack.com/

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